By Suranga Herath, CEO of English Tea Shop
Recently it seems that Britain’s gifting industry is booming! We are now gifting more things, more often, and brands have taken this trend to new heights, offering a range of innovative products designed exclusively to cater to the gifting crazed nation.
At English Tea Shop, we have witnessed first-hand this increase in demand for product tailored to gifting as our sales in the area have more than doubled in the last year alone.
We have put together a list of key trends that are transforming the face of gifting:
A look into the crystal ball reveals that brands will have to continue to innovate, finding new ways to keep up with emerging trends in an environmentally conscious way. At English Tea Shop, we have redesigned our selection boxes and rebranded all packaging in a bid to greatly reduce plastic and waste. Our gifting collection’s new packaging is now free from plastics and overwrapping.
The gifting industry is booming, and it’s not showing signs of stopping. In order to stay ahead of the curve in an increasingly crowded market it is important to continue to innovate and offer products that are affordable and environmentally conscious, with an eye-catching design that sets you apart from the rest.