Two of Britain’s leading independent tea sellers are to join forces as the demand for organic and speciality tea continues to grow.
English Tea Shop is to buy Joe’s Tea Company, a premium organic whole-leaf tea brand that is based in east London and has gained a loyal following of drinkers looking for a “true British brew”.
No financial details have been released, but yesterday the companies described the tie-up as a “match made in heaven”, since both focused on the ethical sourcing of high-quality tea.
The companies already have a business relationship, as Joe’s Tea Company has sourced its Sri Lankan tea from Amazon Trading, English Tea Shop’s parent company, since 2012.
The two businesses said that sales of British organic tea had risen…
Read the full article here