This month has an been exceptionally busy and exciting time for us as we made our debut appearance at TFWA Cannes, the world’s largest travel retail exhibition. Following a successful preview at TFWA Singapore earlier in the year, we chose to exhibit at the Cannes event to build on our brand presence and maximise visibility within the channel.
As a brand we have a strong focus on the fruitful travel retail market and are on a mission to spread our wings far and wide through introducing English Tea Shop to more travel retail operators. During the show, we were able to gain a unique understanding of consumer demands and showcase our exclusive travel retail range to the engaged audience. The range includes a selection of our new SKUs including the 15-count pyramid range and the 80g origami styled whole leaf box.
Through highlighting our teas including herbal, functional and wellness teas, we were able to offer airlines, lounges and retailers alternatives to the traditional and often outdated, hot beverage offering to meet the passenger demand for healthy and organic beverage options.
As we reflect on our time in Cannes, The English Tea Shop is in a stronger position to grow in this important channel and to meet the demand from the modern consumer for a wide variety of great products at a range of price points.
Giving tea lovers everywhere the chance to enjoy their favourite English Tea Shop teas anywhere in the world.